Winner of the Ethical Fashion Forum INNOVATION Award ’11
- Judged by VOGUE Editors and International Ethical Fashion Leaders
A ten piece wardrobe for 365 days.
The ULTRA 10 is made of modular and multifunctional pieces that include a 4-in-1 Coat/Dress/Jacket/Skirt and a 2-in-1 Jacket/Vest.
We created it as a conscientious response to the overconsumption that is too often associated with fashion.
Made of recycled and natural-blend materials, you may return the ULTRA 10 at the end of each year for upcycling – and in return receive a fresh supply at discounted rates.
The ULTRA 10 launched at China’s first major fashion swap meet hosted by LOHAS. Here, Amena of The Wellness Works donated a large chunk of her wardrobe to spend 2011 in the ULTRA 10. See photos of her journey on the ULTRA 10 Flickr.
Online Press -
Fast Co.Exist
JC Report
Treehugger
Design Observer
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