Umair Haque details the shift from a green activist sustainability to an awareness of meaningfulness.
As always he paths a clear point from the business implementation direction – but we’d like to muse it into a format of an expansion of consciousness.
This meaningfulness comes in two forms -
> showing that the company is creating rather than destroying value when it produces its products or services and in the experience it produces for its consumers
> creating an impact in peoples lives to create sustainable value for the consumer herself, in the form of social, natural, human, economic or intellectual value
