ULTRA

Watch your Levi's 501s travel 12,992 kilometers, your toothbrush 46,902 kilometers, and some guy called Leo 20,616 kilometers...a world where toothbrushes travel further than a human.

It's supply chains mapped, Sourcemap is an open source publishing platform where businesses and individuals can key up and keep track of where our objects and services are actually coming from. Breaking down the carbon footprint vs. actual weight, distance travelled and CO2 emissions for currently 577 items, Sourcemap views it up to a place of more informed sustainable decisions.

Think GoodGuide, grand scale.

And a nice breakdown by Goodlifer here.