Would you give up meat one day of the week, if you knew that it would be more effective than if everyone stopped driving their car on a Monday?
"This is not an evangelical mission to make the world veggie but an attempt to do their bit to slow climate change. "It’s an environmental conversation, not a vegetarian one," says Stella. "It’s ok to just give up meat for one day, it doesn’t make you a vegetarian if you hate vegetarians, it doesn’t make you a cranky, hemp wearing pot smoker. It’s alright, it’s allowed - it doesn’t make you a kind of the person you don’t want to be. It just means you are doing something positive."
According to UN reports, Livestock is a bigger greenhouse grass contributor at 18% while transportation is 13%.
We at ULTRA think every little bit counts.